Site redesign can change page addresses, menus, texts and technical structure. If you don't plan for these changes, visitors will encounter errors and search engines will have a harder time finding new pages.

01Map of old and new URLs

Before updating, gather a list of existing URLs. Mark which pages will remain, which will change address, and which will merge with others. For each old page, select the closest new page in terms of content.

If the URL changes, set up a permanent redirect to the new address. Don't redirect all the old pages to the main page for no reason: the user expects to find similar content.

02What to check before launching

Before publishing a new site
  • Internal links, forms and navigation work.
  • Headings, meta descriptions and canonical URLs match the new ones pages.
  • Important URLs are not blocked from indexing by accident.
  • The new site is tested in a non-indexing environment.

03What to do after migration

After launch, submit an up-to-date sitemap to Google Search Console and monitor errors, traffic and pages entered the index. After significant changes, positions may fluctuate temporarily while Google re-crawls the pages.

The purpose of a redesign is not just to change the look. It is important to transfer valuable content and make the transition clear to users and search engines.

At Cligora, we plan to update the site taking into account the structure and existing SEO traffic, so that the changes do not turn into the loss of important pages.